Chevrolet Europe wanted to create buzz during the launch of it’s new mini car Spark. Cambo responded with DRIVE THE NOISE, an innovative and fun app dedicated to every fan of the automotive world.
OUR ROLE
Cambo designed and developed the DRIVE THE NOISE iPhone application for Chevrolet Europe.
CHALLENGE
Simulating racing sounds dynamically and turning a normal commute into a Chevrolet performance car driving experience.
SOLUTION
Cambo developed a complex software routine that could calculate and take advantage of reactions from the iPhone’s gyroscope, during car movement. When placed on a car seat, the app is able to replicate authentic sound effects from three powerful Chevrolet sports cars that perfectly match the live action of the user’s automobile – breaking, accelerate and turning will result into corresponding effects from the app. An animated Spark on screen that also mimics the user’s driving and a whacky fourth set of sounds that transforms the car into a roller coaster, supplement the package.
PARTNERS
Ignition
