After entrusting Cambo with the redesign of its Facebook page, Olympic Air pursued a way to create momentum and quickly and effectively increase the number of “Likes” for its new page.
OUR ROLE
Cambo designed a series of seasonal competitions for Olympic Air’s Facebook page.
CHALLENGE
To further increase the fan base of Olympic Air’s Facebook page.
SOLUTION
Cambo developed a series of competitions which gave users the chance to win full travel packages by Olympic Air. Ease of entry and seasonality were prioritized. All users had to do to join each competition was to “Like” Olympic Air’s Facebook page and fill in their contact information, while the competitions awarded prizes targeted at specific periods of time, such as Valentine’s Day or the “Clean Monday” greek bank holiday. Positive feedback from existing fans and significant spikes in the number of “Likes” were the two important achievements of these promotions.
CASE STUDIES
