Predictor launched in 1971 as the 1st home pregnancy test. Today, Predictor is present in more than 30 countries and is even a generic name for “pregnancy test” in some markets (ex: Belgium, Spain). The brand is among the TOP 20 brands of Omega Pharma and reached total net sales of close to 8 M€ in 2013. Our mission was to create a hybrid platform that would include the website and mobile apps for iOS and Android, so that it is feminine, modern, fresh & dynamic.
The new platform has launched so far in Belgium, Germany and Holland, and will be further localized on another 10 countries in 2015 – ‘16.