Each year, the Hotel Grande Bretagne launches a Christmas campaign to create awareness and enhance the festive spirit. In 2013, the task of keeping with tradition was assigned to Cambo. We designed and developed a jovial, animated 3D pop-up book that invited visitors to browse through and explore visual highlights of the hotel, dressed up in the spirit of the season.
The experience was enhanced with gameplay: we hid 3 Christmas ornaments throughout the festive pages, and challenged visitors to find and collect them, so that they can enter a draw and win exclusive hotel prizes. The Festive Fairytale campaign run throughout the Christmas holiday of 2013 and led to increased revenue for beverage & venues of the hotel, compared to the previous season.